According to a J.D. Power study, 87% of buyers shop for pre-owned cars on the Internet before ever going to a dealership.
AutoUpLinkUSA Mid-Atlantic (AULMA) can provide a customized plan tailored to meet the online marketing needs of your dealership. One of our most powerful marketing tools is SmartComments – a solution which allows you to reach shoppers and trigger responses from your target audience.
- Create an Emotional Connection with Creative Sellers Notes.
- Describe the Experience of Driving and Owning the Vehicle.
- Create Interest and Excitement by Listing Special/Unique Features.
- Expand Details beyond the VIN Decoder.
A great online ad is the first step to winning business from online buyers, therefore merchandising is among the most critical components of a successful online campaign…The dealers who consistently sell the most cars online recognize that their ads must do more than provide the price and a list of standard and optional equipment.– Ralph Ebersole